Don Julio
Por Amor
Whatever it is, the way you tell your story online can make all the difference.
THE ASK:
Create an entirely new library of assets for Don Julio’s “Por Amor” campaign. These assets were intended for use across various social media platforms and to cover multiple occasions, ranging from on-premise to off-premise events.
WHAT I DID:
Design | Art Direction
We captured over 20 occasions in just 2 days of shooting in
Mexico City.
The concept revolved around showcasing human interaction with the product, while still keeping the product as the center of attention.
Videos as well? Yup.
Additionally, the brief required video concepts that not only showed motion but integrated the statics as well.
