Don Julio
Por Amor

Whatever it is, the way you tell your story online can make all the difference.

THE ASK:
Create an entirely new library of assets for Don Julio’s “Por Amor” campaign. These assets were intended for use across various social media platforms and to cover multiple occasions, ranging from on-premise to off-premise events.

WHAT I DID:
Design | Art Direction

We captured over 20 occasions in just 2 days of shooting in
Mexico City.

The concept revolved around showcasing human interaction with the product, while still keeping the product as the center of attention.

Don Julio Blanco tequila bottle on a wooden table, surrounded by people holding cocktails with lime slices.
Bottle of Don Julio Blanco tequila on a table beside a swimming pool, with a person holding a cocktail glass.
Two people holding glasses of cocktails with ice, lime, and jalapeño slices.
Two people toasting with cocktails in glasses rimmed with chili powder, garnished with grapefruit and lime slices. One person has tattoos and wears bracelets.
Bottle of Don Julio Blanco tequila on a decorative table with two cocktails garnished with lime and orange slices.
Close-up of a Don Julio tequila bottle on a table with cocktails and snacks, with people socializing in the background.
A bottle of Don Julio Blanco tequila on a table with a wooden stopper, surrounded by people holding cranberry cocktails with rosemary garnish.
Bottle of Don Julio Tequila Blanco on a wooden table with a pitcher of sangria, sliced cheese, and people holding cocktail glasses.
Bottle of Don Julio Reposado tequila on a table with two people enjoying cocktails garnished with grapefruit slices in an outdoor setting.
Bottle of Don Julio tequila on a table with two Bloody Mary cocktails, garnished with celery, olives, and pickles, alongside a plate with avocado toast. Two people are enjoying the drinks in a social setting.
Bottle of Don Julio Reposado tequila on a table with candles and two people holding drinks with lime wedges.
A person opening a bottle of Don Julio Tequila Reposado on a tiled kitchen counter, surrounded by traditional ceramic cups filled with a frothy drink garnished with cinnamon sticks, and kitchen utensils.
Bottle of Don Julio Añejo tequila on a wooden table with two cocktail glasses with lemon slices, held by two people.
People holding glasses of iced drinks with limes, squeezing lime into glass, with a bottle of Don Julio 70 tequila on a wooden table.
A bottle of Don Julio Ultima Reserva Tequila on a table with a person holding a glass of the same drink.

Videos as well? Yup.

Additionally, the brief required video concepts that not only showed motion but integrated the statics as well.

Don Julio Tequila bottle on a table with lime and cocktails, while people are socializing in the background.
Don Julio tequila bottle with cocktails and citrus garnish, outdoor setting.
Person holding a bottle of Don Julio tequila over a kitchen counter with two mugs decorated with cinnamon sticks and a clay pot in the background.

Dream it

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Dream it 〰️

Stylized logo with letters 'SR' inside a circle