Don Julio Summer Friday.
1942 crew Summer Fridays.
THE ASK:
Drive awareness and trial of Don Julio’s trademark cocktails through the summer.
WHAT I DID:
Design | Art Direction
We worked with Don Julio’s 1942 Crew, which is composed of 11 well know DJs and developed personalized cocktails for each of them when they weren’t drinking 1942.
So why not show them in the most summer setting and learn a bit more about each of them. Each week, we released a teaser of each upcoming DJ and on Friday, revealed their spot on social that incorporated their own music and custom cocktail.
What about Photography?
Additionally, the brief required still photography that could be utilized on social along with any other paid work to highlight Don Julio and their range of tequilas.
